Vacation Planning With Consumer Generated Content (CGC)
Summertime is the time for vacation and with travel comes online travel research. This year I’m taking my vacation overseas to Asia. Since this will be the first time visiting several Japanese cities...
View ArticleUpdate: Consumer Generated Content (CGC) for Online Shopping Sites
A few weeks ago I posted an article about the consumer generated content (CGC) on travel web sites. Well I’m back from vacation and in my inbox I came across this latest survey on CGC and online...
View ArticleRetailers’ 2007 Online Advertising Outlook
This article by Hollis was originally appeared in CLickZ on February 13, 2007. Attending Shop.org’s FirstLook conference recently (as I did in 2005), I’d hoped to hear encouraging news about e-tailers’...
View ArticleLast Minute Online Marketing Tactics for Back-To-School Advertising
The National Retail Federation’s (NRF) “2007 Consumer Intentions and Actions Survey” conducted by BIGResearch shows that students and their parents will spend a combined average of $956.93 on back-...
View ArticleBuilding an Online Travel Brand
This article by Hollis originally appeared in ClickZ on March 13, 2007. A few months ago, I planned a quickie vacation. As usual, I did the entire process online. I started researching on TripAdvisor....
View Article‘Twas A Month Before e-Christmas – Let’s Not Repeat Last Year’s Mistakes
With an unsteady stock market, loss of funding, and a general pessimistic air pervading the New Economy, what’s an e-tailer facing the holiday shopping season to do? Forge ahead, I say!! After all, in...
View ArticleCyber Monday Research Recap
We’ve compiled a bursting at the seams fact pack of some of the hot trends and highlights surrounding this year’s holiday online shopping period which officially kicked off on November 26, the day...
View ArticleNew Optimism for Online Retail Marketing Opportunities
This article by Hollis originally appeared in ClickZ on September 25, 2007. Something has shifted in online retail marketing since I last attended an industry event earlier this year. Perhaps it’s the...
View ArticleAdvertising in 2007 Online Holiday Gift Guides
This article by Hollis originally appeared in ClickZ on October 9, 2007. It’s hard to believe we’re now officially in the fourth quarter. For many companies, particularly merchants, it’s make-or-break...
View ArticleOnline Marketers Gearing Up for Black Friday & Cyber Monday
Is your online marketing campaign ready for Black Friday and Cyber Monday? Now that Halloween has come and gone, retailers and consumers alike are gearing up to kick off the holiday shopping season....
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